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A story to share to inspire

A true story from a colleague…

During a recent university advancement meeting we broke out into roundtable discussions about tips and techniques for getting donor visits and engagement.  I shared a tip that I’ve found useful, coined the “drive by” visit.  Drive by visits are great when you’ve had a tough time connecting with busy people.  They involve a brief stop to drop off a little something- a card, tchotchke, note, treat (I make persimmon bread during the holidays) etc.  The individual doesn’t have to be there- it’s simply a chance to drop off something that says- I’ve made an effort to see you because you are important.  I went on to share that in most cases, the prospect has responded with a call, email or invitation to meet.  Even better, some resulted in contributions. 

Fast forward two months.   A young colleague and I were making a joint visit to a donor.  In route she said, “Say, that “drive-by” tactic works”.  Tell me more, I invited her.  She went on to say that she made two “drive by” visits that resulted not only in positive communication with the prospects but two end-of-the-year gifts – one that was $10,000.

Keep up the good work everyone! Happy New Year! Let’s make it a great 2018.

 

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