AVAP Conference

July 17-19, 2011

In conjunction with the

148^th AVMA Conference

at

Hyatt Regency St. Louis at The Arch

315 Chestnut Street,
St. Louis, Missouri, USA 63102
Tel: +1 314 655 1234    Fax: +1 314-241-6618

 

To register:  http://www.wynjade.com/avma11/

 

Sunday, July 17^th

 

AVAP Pre-Conference Social

Sunday, July 17th at The Dubliner 1025 Washington Avenue , St. Louis , MO 63101
6:00 pm – 9:00 pm
http://www.dublinerstl.com

Monday, July 18^th

 

8:00-9:00 am                         Breakfast and Roundtable Discussions

 

·         Alumni Receptions -  Jo Ann Winn, Univ. of Florida , will discuss the AVAP Alumni Receptions survey results helping schools decide the best and most cost effective way to hold alumni receptions at veterinary conferences around the country

 

·         Vet School Marketing Publications – Melissa Weber, Director of Communications and Marketing, Ohio State Univ., will lead this session on strategic vet school publications, including publications, media relations, and crisis management.

 

9:00-10:00 am            Vet School Introductions

Brief update from representative of each school

 

 

10:00-10:50 am          Speaker: Sam Caldwell

Founder and President of the Planned Giving Company http://www.plannedgivingcompany.com

 

"Pedal to the Metal: Getting From Zero To Sixty In Your Planned Giving Program.”

 

If you are like many busy development officers, planned giving is a destination you never reach. This presentation will show you how to put the pedal to the metal!  You’ll learn:

 

1) How to identify your planned giving prospects with 90% accuracy;

2) What to focus on to get immediate results;

3) Why soliciting is 40 times more effective than marketing;

4) How to get appointments and what to say when you get there;

5) How to make planned giving part of your campaign;

6) How to build support for planned giving in your institution; and

7) How to get in trouble and dial for help.

 

ABOUT THE SPEAKER: Nationally recognized for his innovative leadership in planned giving, Sam Caldwell has 17 years of front-line fundraising and charitable gift planning experience, including as Director of Development & Gift Planning at Wilmington Friends School, Director of Planned Giving at The Lawrenceville School, and Director of Planned Giving at Children’s Hospital of Philadelphia.  A graduate of Amherst College (B.A.) and Earlham School of Religion (M.Div.), Sam is President of The Planned Giving Company, a full-service provider of planned giving marketing and consulting services to non-profits nationwide. 

 

Monday

11:00-11:50                            Roundtable Discussions

 

·         Grateful Client Programs, Part 1 Judea Franck, Assoc. Dir. Of Development, Colorado State Univ. will discuss their comprehensive grateful client program that includes veterinary hospital clients at various giving levels.

 

·         Young Alumni/Alumni Relations, Coreen Haggerty, Director of Alumni Relations, Penn Vet. This discussion will focus on ways to better engage alumni (especially young alumni) and will addresses dealing with issues of student loan debt, participation on alumni boards, class agent programs and reunions.

 

·         Planned Giving.  Q & A Session with Speaker, Sam Caldwell.

 

 

12:00-12:45                             Lunch / Annual Meeting

 

12:50-1:25                               Internet Marketing/Online Giving, Martin Weinberg,

                                                V.P. Digital  Strategy, Ecity Interactive, Phila., PA

                                   

Do you know how effective your e-solicitation campaigns are? Penn Vet is the subject of this case study on effective e-solicitation campaigns. Two email campaigns will be discussed including proper messaging and design, tracking and analysis of ‘open’ and ‘click’ rates and the ever-important ‘abandonment’ rate and its implications.  Is your online giving page easy to navigate?  These are the topics that will be explored.

 

Martin Weinberg has been helping companies connect online with their audience since the web began. At Ensoniq, Martin was one of the first corporate webmasters in the country. There he helped the company make the transition to digital information, enhancing the flow of knowledge within the company, and from the company to the outside world.

 

As Director of Broadcast Email for Cahners Business Information, he created the largest B2B email marketing effort in the industry at the time. He has also lectured at Temple University on web strategies, and chaired the 4th Annual Email Marketing Strategies Conference. His websites have been recognized by national and regional awards, and his social media campaign for Comcast’s ActivityTV earned a place on the CableFAX Digital Hot List. In the emerging world of social media, Martin was invited to speak at a panel discussion on “Social Media and eCommerce” by the Luxury Market Council, and his social media campaign for Comcast’s ActivityTV earned a place on the CableFAX Digital Hot List in 2009.  www.ecityinteractive.com

   

Monday, July 18th

 

1:30-2:30 pm                         

 

Speaker: Richard M. DeBowes, DVM, MS, DACVS

 

Getting From Here To There: a message of self efficacy for those who go out every day to’ friend raise’ and engage in development during the second worst economy in the history of our country.

Based on his experiences in veterinary practice and with a keen awareness of the “people skills” needed to be a great veterinarian and team member, Dr. DeBowes worked tirelessly with Dr. Kathy Ruby to develop the AVMA Veterinary Leadership Experience (VLE) and a series of other interactive, experiential leadership education experiences for healthcare team members.  In truth, the skills apply broadly across a range of disciplines in both personal and professional lives.  These programs have been presented to students, faculty, practitioners, health care team members and small business employees in both medical and non medical venture in numerous countries across four continents.   

RICHARD M. DEBOWES, DVM, MS, DACVS, is a professor of surgery and associate dean for Veterinary Development and External Relations at the Washington State University College of Veterinary Medicine.  A 1979 veterinary graduate of the University of Illinois , Dr. DeBowes has practiced in both private practice and academic settings.   Formerly the Clinical Sciences chair at both Kansas State and Washington State University Colleges of Veterinary Medicine, Dr. DeBowes has worked within and led large veterinary health care teams.  He has also been directly involved in friend raising, advocate enrollment and development efforts at both Kansas State and Washington State during the past 16 years. These experiences have provided him with numerous opportunities to assess the impact of personalities, communication, servant leadership and teamwork in the health care and development environment.  You can learn more about Rick’s background at http://www.vetmed.wsu.edu/people-vcs/faculty/debowes.aspx  and explore the annual AVMA VLE by visiting: www.vetmed.wsu.edu/orgvle

 

   

2:30-3:15 pm  Roundtable Discussion Reports

   

Tuesday, July 19^th

 

8:00-9:00 am                          Breakfast and Roundtable Discussions

 

·         Stewardship Brainstorming – In this session, a sharing of innovative and effective stewardship programs will be the topic, including how to keep your alumni and client donors engaged and feeling appreciated.

Jillian Marcussen, Director of Stewardship and Special Projects at Penn Vet will facilitate.

 

·         Marketing Plans for Vet Hospitals – Ginger Guttner, Director of PR at Louisiana State University, will share their PR campaign outline, creating a marketing plan, defining their publics, and surveys to conduct research on those publics. Kelly Stratton, Director of Communications at Penn Vet will share their new ad campaign.

 

 

9:00-9:15 am                          Announcements

 

 

 

9:15-10:05 am                        Roundtable Discussions

 

·         Building Referring Vet Relationships and Increasing Case Loads, Dr. Bill Pierson, DVM, MS. Director, Veterinary Teaching Hospital, VA-MD Regional College of Veterinary will talk about how he used hospital data to convince the staff that their referral program needed improvement and what he did to increase referrals and improve relationships with local veterinarians.

 

·         Pet Memorial Programs. Genevieve Mendoza, 

of Univ. of Florida will discuss the results of the AVAP Pet Memorial Program Survey and several strategies from the survey will be discussed in greater detail. 

 

·         Annual Giving – direct mail and calling programs – This session will explore successful appeal campaigns and test mailings. (Facilitator TBD)

 

 

 

 

 

Tuesday, July 19th

 

10:10-10:55

·         Grateful Client Programs, Part 2, Andrea Farmer, Assoc. Director of Development at Washington State University will lead an open discussion on successful grateful client programs, new and innovative ideas in engaging grateful clients and gaining their financial support.

 

·         Charitable Care (Good Samaritan) Gift Fund Issues, Lynne Haley, Director of Development, Washington State Univ., will discuss the criteria used for deciding which clients are eligible for ‘good samaritan’ funds and how hospitals decide to use these funds.

 

·         Internet Marketing/Social Media.  Bring all of your questions about internet marketing, social media and online giving to this discussion with guest speaker, Martin Weinberg of Ecity Interactive.

 

 

 

 

11:00-11:30 am                      Roundtable Discussion Reports

 

 

11:30-Noon                            Pass the Gavel / Adjournment

                                                Boxes Lunches To Go