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Roundtable – Annual Fund: Direct Mail Solicitations

Annual Fund: Direct Mail Solicitations
July 23, 2013
Notes provided by: Betty Karlsson, LSU

  • Many universities include a picture of an animal on the outside of their envelopes.
  • Genuine Pen – this is a computer that “hand writes” addresses on envelopes.
  • Good holiday giving quote:
    • “For the person who has everything, help the animals that don’t.”
  • Holiday cards – many universities send out electronic cards. Very few still send out hard copies with signatures.
  • Many universities send a follow up e-mail after they mail a solicitation.
  • Once a week, the development officers at Tufts call each $100+ donor and thank them. They also call all first time donors.
  • Many universities saw success asking for a specific need – not to an unrestricted fund.

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