Major Gifts: Using National Conferences to Your Advantage
Notes provided by: Andrew Dame
Are they effective for Major Gift work?
– Best for Discovery, Cultivation and Stewardship. Not a good vehicle or opportunity to make direct solicitations (even in a meeting outside of a reception).
– Great to establish future connections
How do you show supervisors ROI?
– Try to indicate the number of discovery, cultivation and stewardship opportunities.
– Show how many people you were able to get in front of in one-shot vs. the travel cost to see them all individually.
Have you ever considered dropping a conference or two?
– Has been tried, but pressure from alumni and other colleges was too strong.
– It would have to take 10 or more schools to drop out before considering.
How to do you cut costs?
– Partner with other universities.
– Try to find sponsorships.
– Move event off-site.
- Different time, setting and atmosphere than usual
– Be specific about what you are hosting
- Dinner, Dessert, Drinks (etc)
Have you ever tried tables in the Exhibition Halls?
– Only if it was free…
– More one-on-one time with alumni is a plus
How do you increase Young Alumni attendance?
– Not determined to be a huge problem, younger alumni have been attending.
– Can market more as a networking opportunity.
– Use donor ribbons on nametags
– Use students as volunteers
– Present Alumni Awards
– Rolling Power Point in background for information/entertainment
– Use nametags and a sign in sheet for tracking purposes
– Open Bar is Bad Idea (costly)
– Seek out assistance from University Alumni Association if plausible