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Share your team’s success via video

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Video success sharing can enhance your team’s storytelling skills, and share content with those unable to attend the AVAP conference.

Before the you know it our annual conference in Boston will be upon us! The AVAP Board has been hard at work to help ensure we make the most of our time together in Boston/Cambridge this July.

This year we are encouraging member institutions to submit a 2-2:30-minute video highlighting pride points for of your advancement/marketing communications groups. We will play these video submissions throughout the conference. We hope to have many member organizations submit pieces and will showcase them on a newly created AVAP You Tube channel in the weeks ahead. While we hope to see many, many faces in Boston this July, we understand travel can be difficult for some. Please submit and share your pride point videos with the group even if you are unable to join us in person!

We envision the process to be very simple. For instance, we produced the Cummings School video in a matter of hours and had a lot of fun doing it.

Some suggested steps:

1. Gather your team and decide upon your pride points (content is king!)
2. Line up your speakers
3. Recruit a colleague to be the “videographer” (iPhone videos work and editing not required!)
4. Produce the segment
5. Edit if you wish (again, not mandatory and rough cuts are welcome!)
6. Upload to the AVAP Drop Box folder and we will take care of loading to You Tube on your behalf. https://www.dropbox.com/sh/aep1qxwwa3fx7m3/AAAxG6bsF7hGM36uybsOZSd6a?dl=0
7. Deadline for submission: Friday, July 10 — close of business.

Remember the most important part of this endeavor is information sharing with those at the conference and with colleagues who, unfortunately, can not travel this summer to Boston. This exercise will also give us all a baseline to draw upon for a super session we have planned at the conference: “Showcasing your best though video on a
budget” to be presented by Steffan Hacker, Multimedia Producer Tufts Digital Communications.

Please reach out to me if you have any questions at all. The AVAP Board sincerely hopes everyone “gets their video-on” prior to our conference in Boston.

I have included the Cummings School video as an example, but again any form of video production (including voice-over and stills) is appreciated and welcome! We can’t wait to preview these clips throughout the conference.


Looking forward to seeing all of you very soon!

Lorraine A. Daignault – AVAP 2015 Conference Chair
Marketing Director, Cummings School of Veterinary Medicine
Tufts University

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